Bright Backs Sheffield Bond

Katy Sessions and Harry Hinde

Bright Finance firm has been providing support to a unique campaign tackling debt in the city.

Bright has enlisted members of its call centre staff to contact more than 150 businesses from across South Yorkshire about the Sheffield Investment Bond.

The Bond, launched in October 2005 by Sir Robert Kerslake, Chief Executive of Sheffield City Council, has been developed to raise the money needed to transform the lives of those affected by doorstep debt in the city.

Bright Finance allowed staff to take time out of their busy work-load schedule to speak with businesses about the Bond over a two-month period. Katy Sessions, Sales and Service Manager at Bright Finance, said: “We were pleased to assist the Sheffield Bond and offer our assistance to a great charitable cause. The Bond is a fantastic idea for both the companies who have invested, and the people the scheme would help. To also offer our contact centre services felt as though we were giving something back to our local community.”

"We were pleased to assist the Sheffield Bond and offer our assistance to a great charitable cause."

Harry Hinde, Customer Sales Advisor for Bright Finance, worked on the Sheffield Bond promotion. He added: “At Bright Finance we have raised funds for a number of charities, such as Children In Need, and it's rewarding to help out with something a little closer to home.”

Bright Finance also gave its support to the Sheffield Bond by making a financial investment in the scheme. The Bond, which is managed by the ‘Citylife’ charity, aims to provide funds to expand the work of Moneyline Yorkshire. Citylife is a charitable society, which developed the unique investment bond and has a proven track record in administering the scheme to support regeneration schemes. Interest generated from the investments and donations will be used by Moneyline to provide unique ‘joined up’ services to those whose lives are troubled by debt. These services will include affordable loans, money advice and counselling, and access to savings schemes.

Posted: 10th February 2006